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Sweet Secrets of Success for Beginner SEOs

The Sticky MozBar

The Sticky MozBar - Sugar for SEO's

SEO can be a ton of fun - the magical mix of profiler, internet detective, word nerd, tech geek and creative genius required to do the job well can be completely addictive! In addition to great skills, an SEO also needs great tools to get the job done. When it comes to cracking the hidden mysteries of web visibility for your own site and others the MozBar SEO Toolbar takes some beating. Once you’ve installed the current version in your browser of choice (either Mozilla Firefox or Google Chrome), you’ll be all set for hours of investigative fun!  Such high intensity activity can be a little draining though, and we all know how important it is to keep our energy levels up. So when late night brain fog starts to roll in, here’s another kind of MozBar that will help get you through…


  • 4 ounces (one stick) unsalted butter
  • 1/2 cup caster sugar
  • 1/2 cup soft brown sugar, lightly packed
  • 2 tablespoons honey
  • 3 1/2 cups untoasted muesli
  • 3/4 cup dessicated coconut
  • 1 teaspoon ground cinnamon
  • 1/2 cup glace cherries, chopped
  • 1/2 cup golden raisins
  • 1/2 cup currants
  • 1 cup milk chocolate for melting
  • 1/2 cup white chocolate for melting

Tips before Baking: Preheat oven to 325 degrees Fahrenheit or moderately slow. Brush an 8 x 12 inch tin with a little oil or melted butter. Line the base and sides with baking parchment. Slit the parchment and overlap to make neat, square corners.

Place muesli, coconut, cinnamon, cherries, raisins and currants in a large bowl. Stir to combine.

Combine butter, sugars and honey in a small pan. Stir over low heat until sugar has dissolved and butter has melted (approximately 7 minutes). Remove from heat.

Make a well in the center of the dry ingredients. Pour butter mixture into the dry ingredients and combine thoroughly. Press the mixture firmly into the prepared tin, making sure that the depth is even and corners are well filled.

Using a sharp knife, mark the top of the slice into 24 equal bars. Place in the oven and bake for 35 minutes. Reduce heat to 250 degrees F (very slow) and cook for another 10 minutes. Remove from the oven, but leave in the tin to cool for 15 minutes before turning out onto a board to cool. Cut into bars when completely cold.

Melt white chocolate slowly in a bowl over a pan of hot water (or in a microwave). Place in a piping bag with a plain writing nozzle and pipe a long zig zag pattern on the top of each bar.

Repeat the process with the milk chocolate, piping a series of squiggles across each bar from side to side. Leave chocolate to set.

Tip: If you don’t have a piping bag and nozzle, spoon the melted chocolate into a small zip-lock bag and snip a tiny piece from the bottom corner to create a simple piping bag.

A little more to chew on: Finding the right SEO Tool  is a Recipe for Success!
Getting a handle on the health of your website and those of your competition is so much easier when you have the right tools to work with. When it comes to SEO Research Tools, Seattle based company SEOmoz is an undisputed leader and with around 150,000 users, the freely distributed MozBar is one of the most popular tools around.

So when we thought about creating a cookie to represent the MozBar, it was easy to imagine the perfect recipe!  Of course, it had to be a bar, but certainly not just any bar. First, we needed something filled with wholesome white hat goodness. A sweet treat substantial enough to sustain any hard working SEO through hours of website analysis. We needed a cookie that brings together all the most important ingredients, just like the deliciously addictive mix of link analysis, metrics, keyword analysis and page element exposure that the MozBar delivers right to your browser. There had to be a little dark and light chocolate in recognition of the black and white revelations you’re sure to find in your work. Last of all, the perfect recipe needed to be something agonisingly sweet and “sticky” that would have you coming back to it, time and time again!

….and so, ladies and gentlemen of SEO, we give you the Sticky MozBar!

Perfect excuse to work!

*Shout out to SEOmoz CEO Rand Fishkin for help with the numbers in this post.