SEO Cookies

Sweet Secrets of Success for Beginner SEOs

The Feed

The Feed Cookie

Every SEO professional knows how important it is to keep up with the latest information and a big part of that is following the best bloggers in the SEO community. When we heard that Dr Pete Meyers was brewing up a mammoth post for the SEOmoz Daily SEO Blog, the need for a feed was obvious! This chewy oat cookie is loaded with creamy white chocolate chips and was made to satisfy the energy needs of every hard working SEO. Whether writing the definitive reference on Duplicate Content in a Post-Panda World, or settling in to read it, you’ll want a truckload of these to keep you company. We found it tough to keep enough of them coming, but definitely worth the effort!


  • 1 cup raisins
  • 2 tablespoons brandy (substitute lemon juice if you wish)
  • 2 tablespoons water
  • 1/2 cup softened butter
  • 1/2 cup white sugar
  • 1/4 cup brown sugar
  • 1 egg
  • 1/2 cup white chocolate chips
  • 1 3/4 cups all purpose flour
  • 1/2 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • a pinch of salt

Tips before baking: Preheat the oven to 350 F and line cookie sheets with baking parchment. Ensure that all ingredients are at room temperature.

Put raisins and water in a microwave safe bowl and cover with plastic wrap. Microwave on high for 2 minutes. Remove plastic and add brandy. Mix with a metal spoon and leave to cool.

In a separate bowl, combine sifted flour, baking powder, baking soda and salt. Mix gently with a dry spoon and set aside.

Put butter and sugars into a mixing bowl and beat well until mostly smooth. Scrape the sides of the bowl back into the mix. Add the egg and beat well.

Start adding flout mixture several tablespoons at a time into the batter and mix.

Repeat the process until the flour is gone, continuously scraping the sides of the bowl so that the flour gets mixed in well.

Add the white chocolate chips to the batter and mix through gently, then add the raisin mix and stir through.

Drop small ice cream scoopfuls onto cookie sheets, leaving room for them to spread.

Bake the cookies for 10 - 12 minutes. Remove cookies from the oven and let cool 1 minute on the cookie sheets. Move them to wire racks to cool completely.

A Little more to chew on: Feeding your desire for better content

Feed types vary, but whether they come to you via RSS, XML or Atom, they make it possible for you to access content beyond what you see in your web browser. Feeds make it possible to subscribe and have content delivered to you automatically via a web portal, a news reader, or even email. Another aim of using feeds is to enable website content to be packaged into bite-sized technologies like widgets, gadgets and mobile apps. The use of these discretely packaged technologies makes it possible to display content from blogs, news services, even podcasts almost anywhere, via any device.

When we thought about developing the Feed cookie, we had some specific requirements in mind. First we needed a cookie that would be genuinely wholesome and nutritious. Something that would satisfy a need to continuously replenish energy when you’re immersed in an epic post. This cookie needed to be simple and unpretentious, but offer the delicious discovery of something awesome and unexpected with every bite. Last of all it needed to be the type of cookie you just can’t walk away from no matter where you are.

So Dr Pete, to honor you and your outstanding post, to sustain all the thousands who will read it today and in the future, we proudly present The Feed cookie!